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A deep dive into turning a physical touchpoint into a powerful conversion tool through a collaborative, data-driven partnership.
In device send-in rate, proving a direct impact on conversion.
Packaging as a profit driver, not a cost center.
Reduced customer anxiety and boosted brand perception.
Validated at high commercial volumes.
As a European leader, Swappie had optimized its digital funnel but faced a critical friction point in the physical world: the "last mile" of used iPhone collection. Their standard packaging was functional, but the Product Owners had suspicions that there must be better packagign solutions to increase convertion?
The core challenge was not packaging, but customer psychology. Users with a valuable €300+ device felt a moment of anxiety when asked to ship it.to be resodl A flimsy, generic package didn't inspire the confidence needed to complete the transaction.
This translated directly to lost revenue from high drop-off rates and a risk to brand perception at the most critical moment of trust.
Swappie needed more than a box supplier; they needed a partner to co-design a solution. We launched a data-driven "Conversion Pilot" to prove the value of strategic packaging.
We didn't start with a box. We started with Swappie's data and their user's anxieties, mapping the customer journey from the user's home to the technician's bench.
We designed a solution *with* them, focusing on simplicity for the user, durability for transit, and intake efficiency for the operations team.
We launched a structured pilot to a specific user segment, gathering real-world data to prove the ROI against their existing solution. The results were undeniable in every market Swappie operates.
Swappie needed more than a box supplier; they needed a partner to co-design a solution. We launched a data-driven "Conversion Pilot" to prove the value of strategic packaging.
Calculate Your Potential Profit Uplift
Monthly Volume: Total packages you send out monthly
Current Send Rate: Percentage of customers who currently return their devices (max: 100%)
Profit per Unit: Your profit margin per returned device
Expected Increase: How much you expect the return rate to improve with RePack (max: 100% – current rate)
Calculations assume a €0.50 cost for standard single-use packaging and a €1.00 cost for a RePack.
See what a data-driven packaging pilot could do for your collection rates. Book a free discovery call to model your potential ROI and design a solution tailored to your exact needs.
