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A deep dive into turning a physical touchpoint into a powerful conversion tool
In device send-in rate.
Packaging as a profit driver.
Reduced customer anxiety and boosted brand perception.
Validated at high volumes.
As a European leader, Swappie had optimized its digital funnel but faced a critical friction point in the physical world: the "last mile" of used iPhone collection. Their standard packaging was functional, but the Product Owners had suspicions that there is potential in packaging to increase the likelihood of trade-in.
The core challenge was not packaging, but customer psychology. Users with a valuable €300+ device felt a moment of anxiety when asked to ship it to be resold. A flimsy, generic package didn't inspire the confidence needed to complete the transaction.
This translated directly to lost revenue from high drop-off rates and a risk to brand perception at the most critical moment of trust.
Swappie needed more than a box supplier, they had that already; they needed a partner to co-design a solution specifically for their use case. With RePack they launched a data-driven Conversion Pilot to prove the value of strategic packaging.
We didn't start with a box. We started with Swappie's data and their users' anxieties, mapping the customer journey from the user's home to the technician's bench.
We designed a solution *with* them, focusing on simplicity for the user, durability for transit, and intake efficiency for the operations team.
We launched a structured pilot for a specific user segment, gathering real-world data to demonstrate ROI compared to other existing solutions. The results were undeniable across every market Swappie operates in.
Swappie needed more than a box supplier; they needed a partner to co-design a solution. We launched a data-driven "Conversion Pilot" to prove the value of strategic packaging.
Calculate Your Potential Profit Uplift
See what a data-driven packaging pilot could do for your collection rates. Book a free discovery call to model your potential ROI and design a solution tailored to your exact needs.
