Our partner Fashion For Good released a very, very important case study for reuse in e-commerce. We gather the main findings in this blog post, but we also strongly recommend that you read the 42 pages too! So far, there’s been a lack of in-depth, external case studies on reusable packaging, to help brands, retailers and consumers make informed choices.
At the same time, accelerated by the COVID-19 pandemic, e-commerce is expected to reach 40 billion (!!!!!!) deliveries per year in Europe in 2029. The USA experienced the same level of e-commerce growth in the second quarter of 2020 as it had over the previous 5 years.
This growth twins with a skyrocketing demand for virgin raw material, and generates a crazy, never-seen-before amount of trash.