Germany's big plans to make reuse mainstream.

Otto, Tchibo, and Avocadostore are working together with PraxPACK to make reusable packaging mainstream in Germany, where the demand is booming!

At RePack, we teamed up with some of Germany's biggest e-commerce players, OttoTchibo & Avocadostore. We are joining forces to declare war on trash and revolutionize the way we shop. All under the same flag: PraxPACK.

It isn't coming as a surprise; buying stuff online comes with its environmental impact. A significant share of this footprint comes from single-use waste. 

In Germany, citizens throw around 10 kilograms of online shopping trash every year. With more than 80 millions people in the country, you get a pretty high rubbish-mountain.

"If things continue like this in retail, we will reach 1 million tons of packaging waste in four years. That is far too much.- Lisa Rödig from Ökopol.

So, what's PraxPack?

"PraxPACK" is a research project funded by the German government and aims at massively reducing the mountains of rubbish.

As a concrete action, the fashion giants Tchibo, Otto, and Avocadostore will test RePack in a three-year research project, studying how reusable packaging proves itself in the wild.

And it gets even better: They will publicly share the entire process and its results. This way, such sustainable solutions can be picked-up more quickly by any brand.

RePack at Tchibo

Deutsche Qualität is no joke.


People are ready to get rid of trash, and numbers prove it. 

If one of the project's goals is to study people's readiness, we're pretty confident. Benjamin Köhler, head of OTTO's sustainability department, is on our side. 
"I believe
 that more and more people want to actively contribute to avoiding waste. "

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