At RePack, we teamed up with some of Germany's biggest e-commerce players, Otto, Tchibo & Avocadostore. We are joining forces to declare war on trash and revolutionize the way we shop. All under the same flag: PraxPACK.
It isn't coming as a surprise; buying stuff online comes with its environmental impact. A significant share of this footprint comes from single-use waste.
In Germany, citizens throw around 10 kilograms of online shopping trash every year. With more than 80 millions people in the country, you get a pretty high rubbish-mountain.
"If things continue like this in retail, we will reach 1 million tons of packaging waste in four years. That is far too much." - Lisa Rödig from Ökopol.
So, what's PraxPack?
"PraxPACK" is a research project funded by the German government and aims at massively reducing the mountains of rubbish.
As a concrete action, the fashion giants Tchibo, Otto, and Avocadostore will test RePack in a three-year research project, studying how reusable packaging proves itself in the wild.
And it gets even better: They will publicly share the entire process and its results. This way, such sustainable solutions can be picked-up more quickly by any brand.
Deutsche Qualität is no joke.
Overall, the project tends to explore really precisely how reuse models make sense, ecologically and economically, and if customers are actually willing to tag along. Makes sense, as RePack returns are crucial in our model.
Believe us, those guys are taking this project seriously and are putting RePack through a series of tests. Ever wondered if a RePack was really waterproof or if it could handle being thrown out the window? No need to wonder anymore; check the full video ;)
People are ready to get rid of trash, and numbers prove it.
If one of the project's goals is to study people's readiness, we're pretty confident. Benjamin Köhler, head of OTTO's sustainability department, is on our side.
"I believe that more and more people want to actively contribute to avoiding waste. "
On our side, we can already see customers from Germany and elsewhere demanding sustainable options.
Smaller brands already answered the call, such as Manitober, a super-conscious brand from Hamburg proving that customers are more than ready to get rid of trash. A few weeks ago, Manitober started offering RePack on its website; and in just a week, trash-free deliveries convinced 40% of their customers. Fantastic start!